Customer Search Statistics- How it Effects Your Local Business
 Here are a few customer search statisitcs that might interest you, as a local
business owner:
- 117 million Internet users accounted for over 3.7 billion searches conducted
on the Internet in a month (comscore qsearch,
01/2004-4/2004)
- 25% of ALL commercial Internet searches are conducted by users looking for
local merchants (Kelsey-Bizrate 2004)- 35% of ALL searches are “local” (DM
News)
Note: there are over 300 million local merchant searches per month (Q1
2004)
- 97% of American internet users use the internet to shop and…
57% "shop online, purchase offline" (NPD Group)
- 90% of online commercial searches result in regular store purchases
(proprietary research / comScore)
- 82% of local searchers follow up offline via an in-store visit, phone call or
purchase (TMP / comScore)
- 80% of budgets are spent within 50 miles of the home (DMA /
proprietary)
- 74% of internet users perform local searches (Kelsey Group)
- 73% of online activity is related to local content (Google May
2007)
- 66% of American use online local search, like Google local search to locate
local businesses (TMP / comScore / proprietary average)
- 61% of local searches result in purchases (TMP Directional Marketing /
comScore)
- 54% of Americans have substituted the internet and local search for phone
books (comScore networks)
- 35% of all searches are local (DM News)
- 25% of internet searches have a purely local, commercial focus
(Kelsey-Bizrate)
- 66% of those surveyed said they had made a purchase because of a marketing
message received through email. - ExactTarget, (2008 Channel Preference
Survey)
- 2/3rd of US Internet users surveyed said email was their preferred channel
for written communications between friends. - ExactTarget, (2008 Channel
Preference Survey)
- Over 80% percent of internet traffic begins at a search engine (Harris
Interactive)
Even more compelling is that even when users know the brand or service that
they're looking for, 41 % of users prefer to find it through a search engine rather than typing the URL into
the browser (DoubleClick)
- 73% of users perform searches several times a week.
- 81% of users begin their internet experience at the search engine. Even when
users know where they want to go, they still type in the
query!
- Google is used for over 60% of the searches performed in the U.S.
(comScore, 2006. Statistic is calculated as compared to the top 10 search
destinations.)
- Google is driving about 73% of
aggregate Business to consumer sales (a study performed by the Rimm-Kaufman Group, July 2007. Sampling of about
100 B2C advertising businesses among the top 500 internet
retailers).
Every year more and more people are getting more comfortable using the internet as
an important aspect of purchasing decisions so if anything, these statistics are on the "low" side.
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