Why Email Marketing is Important to Local Businesses

Here are some statistics about email marketing from E-commerce Times:

• 79% of consumers have signed up to receive e-mail at least from one company, according to Forrester Research, and two out of three people surveyed said they read e-mail every day of the week.

• Further, a survey of 55,000 consumers by Decision Direct Research revealed that the number of respondents that visited a Web site when they received an e-mail promotion increased to 62 percent in 2007.

• 66% of those surveyed said they had made a purchase because of a marketing message received through email. (ExactTarget, 2008 Channel Preference Survey). 

• Two-thirds of US Internet users surveyed said email was their preferred channel for written communications between friends. (ExactTarget, "2008 Channel Preference Survey).

Very compelling statistics on why your local business needs email marketing. 

Still not convinced? How about this:

Email marketing delivers a $51.45 return on investment (ROI) for every marketing dollar spent, according to the Direct Marketing Association.